Choosing OEM beer for your brand means greater benefits, and it is for this reason that it attracts those companies wanting to enter or expand in the industry of beer. Through an OEM, companies can have their own tailored products without having to go through the huge overhead required to establish brewing facilities.
OEM beer simplifies the production process by allowing brands to focus on design and marketing while outsourcing manufacturing to experienced brewers. A 2023 market analysis showed that companies using OEM services reduce production costs by up to 35%, freeing capital for branding and distribution. For startups and small businesses, this cost efficiency makes OEM beer an attractive entry point into a competitive market.
Among the major advantages is customization. OEM beer manufacturers provide custom recipes for brands to make unique flavors and styles. Everything about the product, from the alcohol content to packaging options, can represent a brand. A U.S.-based craft beer brand partnered with an OEM to develop a gluten-free lager and realized a 20% increase in sales within the first quarter of its launch. This flexibility enables companies to reach niche markets and fulfill changing consumer tastes and preferences.
“Success is no accident,” Pele said, underlining the role of strategy in achieving success. In collaboration with an OEM, brands will have access to superior brewing facilities and technical expertise to achieve consistency and quality. Indeed, many OEM facilities are fitted out with advanced technology, from automated fermentation systems through precision bottling lines, to produce premium beer efficiently.
OEM BEER reduces the time-to-market by a big margin. Though setting up a new brewery can take 12–18 months, partnering with an OEM allows businesses to launch a product in as little as three months. This advantage enables brands to respond quickly to market trends or seasonal demands and stay ahead of their competitors.
Other benefits of OEM beer include sustainability. Many OEMs continue to implement environmentally friendly practices in water recycling and brewing methods that minimize energy usage, thereby reducing the environmental impact of production. In a 2022 survey conducted by the Brewers Association, 68% of brands who utilized OEM services cited sustainability as a key reason for doing so.
OEM beer scalability allows companies of all sizes to find a foothold in the industry, from producing small batches for niche audiences to scaling up for mass market distribution. OEM services adapt to changing demands. Through an OEM partnership, one European beverage company successfully increased its product lines from 10,000 to 50,000 liters per month and increased its annual revenue by 40%.
OEM beer will be the solution for those companies seeking affordable production, high-quality results, and fast ways to get to the market. Because of its flexibility and efficiency, it is a solution that brands need to innovate and prosper in the beer industry.